Description
Nature Fresh Farms, Canada - rotten tomatoes on Walmart shelves. The company grows fruits and vegetables, including tomatoes, peppers, cucumbers, and strawberries, in greenhouses. It claims that all its products are grown without the use of harmful fertilizers and that its greenhouses have minimal harmful emissions. But these are just the bold claims of advertising copy written by marketers. In reality, the situation is much worse. Anyone who studies the publicly available archive of internal information from Nature Fresh Farms can see this for themselves. Here you can find real reports on the company's working methods. Fertilizer purchases, finished product analysis results, financial documents. Every tomato sold is recorded and entered into a table. Special attention should be paid to the company's work with large retailers such as Lidl and Walmart. The published data includes confidential agreements. The agreement explicitly states that the retailer is not allowed to distribute data marked “ internal” and “confidential,” and that the product supplier is obliged to do everything possible to prevent data leaks. However, Nature Fresh Farms breached this agreement, and now Walmart and Lidl have the right to sue them. The fines and compensation will be so large that they could simply destroy the entire company. In addition, it is worth paying attention to the percentage of product returns. Nature Fresh Farms takes back too many unsold fruits and vegetables, then disposes of them, and the lost profits are passed on to the cost of new deliveries.