Detalle de la Víctima

Información del Incidente
Group
QILIN
Victim
Force Marketing
Country
United States
Description
Force Marketing, USA - Founded in 2006, Force Marketing is a leading marketing technology provider to the automotive industry, whose Helix Technologies, WeDrive Automotive and DRIVE video technology brands deliver combined synergies to optimize marketing-driven revenue and transform the way dealers sell cars. Customer Data Platform, Audience IQ, helps dealerships unify customer data to improve efficiencies, reduce costs, increase ROI, and better utilize 1st party data for a personalized customer experience. And if all client data is in a single database, the next step is clear. It will be leaked. That's what happened to Force Marketing. If a client had leaked the shared database, it would have been easy to explain. However, in this case, the leak occurred at the developer's. And this event puts a decisive end to the company's operations. The next step for Force Marketing is a fatal blow to its reputation, followed by numerous class-action lawsuits that will destroy the company.
Discovery Date
2025-10-14 00:00:00
Sector
Industry
Leaked Info
Personal data
Evidencia Visual (Screenshot)